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Sewing, knitting, embroidery, easy and fashion blog

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We are currently involved in the Journal de Couture project. The Ulule fundraising campaign has ended with 221 sales!

The notebook will not only be able to be born but also, its sale will be able to be perpetuated on our site ! We are very happy with this news, without you, the Journal would not have seen the light of day...

Now to the sales! We have many products at -50% to propose to you and it is by here :

Over 200 items are on sale!

Find at low prices:

- The haberdashery, buttons, braids, embroidery canvas, embroidery kits, belt buckles...

- Cheval Blanc Amande wool, Fonty Bohème wool, Mérisoie wool and chain from the Valgaudemar spinning mill...

- Fabrics, veils, wedding dress fabrics, ethnic fabrics...

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More than 130 products sold off!

Jul 11, 2016 12:00:00 AM

Summer has arrived, it's time to present our sales! We handpicked over 130 items on sale.

There is something for everyone and all passions:

Fabrics, artificial leather, mesh fabric and devoured fabric, all our embroidery canvas!

But also laces, braids, trimmings with fringes...

The Gueret wool from Fonty, Almond from Cheval Blanc but also some Valgaudemar Spinning Mill cottons...

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A&A patrons Sales

Jan 21, 2016 12:00:00 AM

Go for A&A patrons madness sales.

We have selected many fabrics, wool, knitting magazines, charms, lace, ribbons and braids for these 2016 winter sales.

Find more than 100 items on sale up to 50%!

A et A patrons sales

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New : ladder hemstitches

Jun 8, 2015 12:00:00 AM

We are always looking for new products to offer for sewing, embroidery, knitting or crochet. And, as you may have noticed, lately trimmings resurfaced in spring-summer outfits!

light ladder hemstitch

The ladder hemstitch is a very good idea to add a touch of originality to your small needleworks. This small hemstitch (2 mm, 100% cotton) will leave just a glimpse of tiny squares of skin, it will be perfect to brighten up a blouse or a dress, like this one:

ladder hemstitch dress idea

The ladder hemstitch tape is easy to apply by folding the fabric to the edge where the hemstitch begins to let only glimpse it, the remainder being counted as a seam allowance.

You can use the ladder hemstitch with many fabrics, plain or patterned: it is available in 17 colors including 1 colors ready to dye.

The ladder hemstitch, once hand-embroidered on tablecloths, is now encrusted perfectly in a blouse, a top or flowing dress.

Also find our by the meter embroidered ladder hemstitch in linen here or in cotton here .

Click on the following picture to access the ladder hemstitch product:

ladder hemstitch colors

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Comments Posted in News By Amandine

After summarizing for you the A&A patrons history in this article. We thought it was interesting to tell you more about our small team today and our daily work.

If you followed the previous article, you already know a little about our team because it is simple, we are three and moreover from the same family! :

Nadine, the founder of A&A Patrons, Yannick the webmaster and Nadine's husband who joined her in the adventure few years ago and Amandine, the new recruit, originally founder of the Aléfil boutique in Paris and incidentally daughter of Nadine and Yannick.

To help you to understand who is doing what, we propose you with this diagram:

Introducing the A&A patrons team

As you can see, we have two key and compatible activities in our company:

- The design office fashion and pattern making for clothing industry

- The Online Haberdashery with all the management (inventory, supplier orders) and communication that this implies.

Not to mention the A&A Patrons side and historic activity:

- training. Because, for 17 years, Nadine was trainer in styling and pattern making and Amandine continues today her knitting, crochet and sewing workshops in Nantes.

All that to explain you our complementary skills, our knowledge and our activities illustrated in the following diagram:

A&A patrons diagram complementary activities

> The fashion design-pattern making allows us to know all the assembly techniques and allows us to look for the particular notions and sometimes techniques that we can then offer to our clients within the online haberdashery (eg for sleeve head strip, the Japanese rule, fusible interlining, horsehair band, etc.).

Our pattern making activity also helps us being familiar with products from our haberdashery: fabrics, buttons, ties, wool, threads, technical tools, because we use them daily!

> Conversely, all our knowledge in haberdashery, fabrics and suppliers allows us to offer our design office customers, the appropriate elements to carry out their clothes collection through our sourcing capacities.

> Our training expertise, allows us to bring advices to you, online haberdashery customers. In order to provide clear and precise description to each product posted.


We now invite you to enter our premises, discover the mix of our business design office and haberdashery! Here to see all images.

Fashion design office Nantes - France

A&A patterns printing

On our great desks we draw the papers patterns. After many validation steps (canvas, prototype, etc), the pattern will be printed on this great special printer, or sent directly as a file to the clothing factory.

By the meter fabrics A&A Patrons

Discover all our fabrics ranges, cotton, silk, organic fabrics, etc.

Sewing threads A&A Patrons

The sewing threads are presented in old jam jars, to more quickly find the colors!

Haberdashery buttons A&A Patrons

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Comments Posted in General information By Amandine

Through this blog, we talk mostly of our products, our discoveries and tutorials that have been developed, but we do not talk much about us, the one that founded the company A&A Patrons up people who now develops it and the various activities that have been developed over time.

Indeed, we see regularly, talking to those who move at our offices in Nantes, they are amazed at our many activities and they would like to learn more!

That's why we wanted to tell you our history at first, and then the details of our activities through a second blog post coming soon,

1/ The A&A Patrons history

We truly immersed in our archives to tell you all about it!

The company was founded in 1989 in Nantes, by the will of Nadine, trained in fashion design professorship, to create her children sewing patterns brand.
A few years later, Nadine noted, making animations for sewing in Paris Tissus Reine (a famous fabric store near Montmartre), a need for people to get personal couture training. She decided to offer household sewing workshops and a new service custom tailored patterns. Meanwhile, Nadine answers many requests for patterns for making and thus develops her own fashion design office for ready-to-wear.

A&A first patterns

Then in 1994, A&A Patrons needs to expand and Nadine opened her first premises in Nantes. In addition to ongoing activities, such as creating "wallet" patterns for children and sewing workshops, Nadine launched herself into the fashion design professional training.

former haberdashery A et A Patrons in Nantes

Then, in response to a growing demand of her students of a need for technical haberdashery (colors choice, technical advice ...). Nadine changes her premises in1997 to open her haberdashery in Nantes historical center while developing her Vocational Training Centre: The haberdashery on the ground floor, the training center on the second floor always coupled with the fashion design office.

With the increasing development of the Web, and thanks to Yannick computer skills, her husband. A&A Patrons decides to go in 2000 in the online business by opening one of the first online haberdashery.

In 2008, Nadine, to better manage her business, decides to refocus her structure on the online haberdashery and fashion design office and so stops her vocational training activity and the physical haberdashery (the store located in Nantes).

A&A Patrons website before after

The online haberdashery gradually takes the scale and passing the years, the technology of the first website becomes obsolete. In 2012, Yannick completely recasts the online haberdashery to become the site you see today (which is still evolving every day!).

Aléfil workshop in Paris

The same year, Amandine, the Nadine and Yannick's daughter, wool & knitting passionate, is embarking on a workshop-boutique in Paris (Aléfil) in order to propose French quality knitting wool, haberdashery and knitting, crochet and sewing courses.
A live exchange takes place between Aléfil and A&A Patrons, the proposed haberdashery coming directly from A&A Patrons, the wool offered on A&A Patrons coming from the Aléfil shop. The Aléfil workshop-boutique is naturally called "the daughter structure" of A&A Patrons.

In 2013, Amandine moved to Nantes, closes Aléfil and fully supports the mother structure for both the online haberdashery and the fashion design office, while continuing her knitting, crochet and sewing course activity (at Henry & Henriette particularly,).


Today, you would have understand it, A&A Patrons has a strong experience in both fashion design (more than 25 years!) but also, and in addition, in creative leisure, technical haberdashery, (mainly French) with complementary family skills!

You will find in an upcoming episode, more information about our work today, our know-how and the structure of the company ...

Did you like the little story?

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The new shipping rates

Jan 14, 2015 12:00:00 AM

We wanted to keep you informed of a pleasing novelty on deliveries: La Poste (the French shipping service) replaced since 1 January 2015 the Lettre Max by the Lettre Suivie!

new rates Lettre Suivie

What changes for you:

- Lower prices, especially for small weight, up to 250g (for higher weights you have the choice between Mondial Relay, Colissimo and Chronopost)

- The ability to send parcels up to 3 cm thick instead of 2 cm for Lettres Max.

Since all our deliveries are determined according to weight, the difference will be really noticeable for you. Online tracking remains the same, once the order is placed, you will have the link to follow on the La Poste website.

From our side, we can now offer you products shipped by Lettre Suivie like some wool that did not pass by Lettre Max!

Here is a detailed picture to show you the changes that prove particularly beneficial to the departments and overseas territories where we display below the rates before tax:

changing letter rate France and overseas

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A creative comeback

Sep 23, 2014 12:00:00 AM

The big bang of the season being over, it's time to get creative!

We present you a small selection with Scottish colors. From the binder clip, to sewing custom labels through the pretty old book and the beautiful red woollen fabric you will be equiped for a creative comeback!

Season haberdashery

All materials are available online:

1- Scottish buttons 0,65 to 1,05€
2- School bag clip 2€
3- Scottish bias 1,80€/meter
4- Red woollen fabric color 036 45,50€/meter
5- Pretty old haberdashery book 12,50€
6- Lurex Scottish ribbon 1,30€/meter
7- Iron-on embroidered badge 4€
8- Silver custom woven labels from 22,30€/100 and Size labels to be sewn 1,40€/meter

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Find us on social networks!

Apr 18, 2014 12:00:00 AM

It's official, A&A is a well-connected haberdashery!

It is important for us to keep you informed of the latest news in haberdashery but also to let you know the latest blog posts, or even to react or share information, bloggers, artists, events that we enjoy.

Social networks are widely developed in recent years and may allow us company, to be a little closer to you, our customers. That is why we chose to be a little more present on it.

We therefore propose to follow us on Facebook, sur Google plus, but also on Twitter, to see our videos on Vimeo, to see the latest news about haberdashery by images Instagram and share our pins on Pinterest !

Do not hesitate to react, give your views on our various articles, images, photographs, etc.. These reactions can help us serve you better!

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